La Maison Du Whisky (LMDW) is a very well-known family owned company, founded in 1956 in Paris and is the French specialist of rare Whiskies and niche spirits, importation and distribution in Singapore. ielo design was tasked by LMDW to come up with an innovative design for their flagship store in Singapore. The design objectives were to highlight/hero the spirits to drive sales in the retail area as well as to create a changing and cosy atmosphere for the bar at night.