Havaianas embodies Brazil’s fun, vibrant and spontaneous way of life. ielo design was tasked by Havaianas to develop a well-thought and engaging Pop-Up shop-in-shop in Changi Terminal 4. The experience is compact and attractive, with elements such as the vibrant “Havaianas trophy”, baskets, bold visuals and a floor sticker emulating sea and sand, that also offers a space-efficient display of the offer.